When it comes to finding the right family for a shelter pet, the adoption page is the first impression that matters most. A well-crafted profile not only attracts more potential adopters, but also helps ensure the match is long-lasting and successful. Here are our best tips to create the perfect adoption page on Paaw:
The main photo is the very first thing adopters will see — and it can make all the difference.
Show the animal facing the camera if possible, so people can connect through the eyes.
Use good lighting (natural daylight works best).
Avoid blurry or dark images.
Add a couple of extra photos (full body, lifestyle moments like playing or resting).
👉 A clear, happy portrait increases the chances of adoption dramatically.
Your text should balance facts with personality.
Mention the pet’s age, breed, size, and health status.
Highlight their character: playful, calm, cuddly, adventurous.
Share a short story or fun fact (e.g. “Bella tilts her head every time you say ‘walk’”).
Be honest about any special needs — transparency creates trust.
Help adopters understand if the animal fits their lifestyle:
Is the pet good with kids, cats, or dogs?
Apartment-friendly or needs a yard?
Energy level: laid-back or very active?
Training status: already house-trained or still learning?
An outdated profile discourages adopters. Always update the status (available, reserved, adopted) and keep the info accurate.
End the profile with a friendly invitation, like:
“Ready to meet Luna? Click the adoption request button and take the first step toward giving her a loving home!”
Every adoption page is more than just a profile — it’s a window into an animal’s future. With a beautiful portrait photo, honest details, and a touch of storytelling, you can help pets stand out and find their forever homes faster.