At Paaw, every shelter and association that joins us becomes an essential ally in giving pets a second chance.
Our mission is simple: to highlight pets waiting for a home and show that adoption can be a beautiful, dignified, and joyful experience.
To do this, we have established a few clear principles—not to complicate things, but to protect the pets, the adopters, and your organization.
Authenticity: only pets that are actually available for adoption should be advertised, with accurate information (age, health, behavior).
Respect: Every interaction with adopters counts. Courtesy opens the door to adoption, while rudeness pushes people toward breeders or pet stores.
Transparency: Adoption fees are allowed as long as you explain what they are used for. Honesty inspires trust.
Safety: Paaw is a positive, family-friendly space—no inappropriate language.
Keep your ads up to date: quickly remove pets that have already been adopted.
Only post pets for which you are directly responsible or with explicit consent.
Comply with the law and act in accordance with the mission of animal protection.
🚫 Never disguised sales: Paaw does not accept puppies from breeders or auctions.
🚫 Never mutilations: we refuse to promote practices that are contrary to animal welfare, such as declawing cats.
✅ Always the truth: if an animal has special needs or a known health problem, it must be clearly stated.
We designed Paaw to be simple, fast, and effective:
Register your shelter for free → create an account in minutes at paaw.co.
Add your pets → photos, key information, personality... to showcase them to thousands of adopters.
Activate your payments with Stripe → automatically receive $5 for each priority request from an adopter.
That's it. 🎉 In three steps, your animals are visible and your teams can focus on what matters most: finding loving families.
Because each ad is more than just a photo: it's a promise.
A promise to the animal, who deserves a sincere family.
A promise to the adopter, who deserves transparency and trust.
A promise to you, shelters and associations, who are at the heart of this mission.
✨ By respecting these principles, we are doing much more than just publishing ads:
Together, we are building a global movement where adoption is seen as a given, an opportunity, and an act of love.
Thank you for being the silent heroes of this cause. At Paaw, you have a family. 🐾